Digital Audio Advertising Via PayTunes For Mama Earth (30% sales Increment)
Image Source- exchange4media By Nikhil Suman on January 24, 2023
Mama Earth, a brand of natural and organic skincare products, was looking to increase its onground sales and website traffic for their Onion Hair Oil specifically in the cities of Lucknow and Raipur. To achieve this goal, Mama Earth decided to launch a digital audio advertising campaign targeting potential customers in these cities through PayTunes, a digital audio advertising platform. The campaign was focused on reaching females between the age of 18 to 45, as research had shown that this demographic was more likely to be interested in natural and organic hair care products.
The campaign was launched for a period of 30 days and was delivered through popular music streaming apps in the cities of Lucknow and Raipur. PayTunes's ability to identify users across music streaming platforms enabled Mama Earth to reach a larger audience and get better reach in less budget, as well as better frequency capping and data analytics. The advertisements highlighted the natural and organic ingredients of Mama Earth's Onion Hair Oil and how they help in promoting hair growth and reducing hair fall. The ads also focused on the benefit of using the product for damaged hair caused by pollution and harsh chemical treatments.
To drive more traffic to the website and increase onground sales, Mama Earth also created a specific voucher code "ONION20" which could be used by customers during their purchase on the website or on ground store. This helped in creating a sense of urgency and encouraging customers to make a purchase.
The digital audio ads were able to effectively reach the target audience and create strong brand awareness for Mama Earth and the benefits of using the Onion Hair oil. The advertisements were able to convey the message of the brand's natural and organic products and how they are better for the customer's hair.
The campaign was a success, resulting in a 30% increase in onground sales and website visits for the Onion Hair Oil specifically. PayTunes's machine learning capabilities helped Mama Earth in targeting the most relevant audience and providing a better customer experience. The digital audio advertisements were able to effectively reach the target audience and create strong brand awareness for Mama Earth and the benefits of using the Onion Hair oil. The advertisements highlighted the natural and organic ingredients of the product and how they help in promoting hair growth and reducing hair fall.
The digital audio advertisements also helped to create a sense of trust and credibility for the brand among potential customers. This helped to increase the brand's visibility and drive sales for the Onion Hair Oil. The campaign was able to reach a large number of people in the target cities and create a positive impact on the brand's sales and website traffic.
The success of the digital audio advertising campaign for Mama Earth's Onion Hair Oil in the cities of Lucknow and Raipur illustrates the effectiveness of PayTunes Platform and digital audio advertising as a marketing strategy. It shows that PayTunes DSP and digital audio advertisements can be an effective way to reach a specific target audience, create brand awareness and drive sales for a specific product. Additionally, the use of a specific voucher code helped in driving more traffic to the website, which ultimately led to an increase in sales.
One of the key success factors of the campaign was the targeted approach to the audience. By focusing on females between the ages of 18 to 45, Mama Earth was able to reach the most relevant audience for their product, which ultimately led to higher conversion rates and sales. Additionally, the use of a specific voucher code helped in creating a sense of urgency and encouraging customers to make a purchase.
The 30-day campaign period was also crucial in the success of the campaign. It provided enough time for the advertisements to reach a significant number of people and create a lasting impact on the target audience. The campaign also allowed Mama Earth to gather data and insights on the effectiveness of the advertisements and make adjustments as needed.
Overall, the digital audio advertising campaign through PayTunes for Mama Earth's Onion Hair Oil in the cities of Lucknow and Raipur was a success. It helped to increase sales and website traffic for the product and create strong brand awareness among the target audience. The targeted approach and use of a specific voucher code were key success factors in the campaign, which demonstrates the effectiveness of digital audio advertising as a marketing strategy.